filed in Headline News >
Cinthol re-launched with Hrithik as ambassador
Businessofcinema.com Team
24 March , 2008
Mumbai: Superstar Hrithik Roshan will now be seen promoting the new Cinthol range of soaps, deos and talcs. Being the flagship brand of Godrej Consumer Products Ltd., Cinthol is all set to re-establish itself in the personal care sector with Duggu flaunting his macho, bare-chested look in their commercials.
Godrej Industries marketing executive director and president Tanya Dubash said, ''The new Cinthol range is a result of research with consumers and stands for confidence of achievers who constantly strive to realize their aspirations without stopping. Cinthol gives them 24-Hour Confidence and enables them to lead a Don't Stop Life."
Sources say Roshan was chosen as ambassador because of his charisma, confidence and the high standards he sets for himself. He is also known for his highly active performances and therefore, was the perfect choice.
Although Roshan himself could not be present at the launch on 19 March, owing to his over-worked state and a bad knee, he did comment that he was more than glad to lend his name to a brand with such a strong legacy, "As Cinthol is all about 24-hour Confidence, energy and a Don't Stop attitude, it was very natural for me to associate with this brand. It is in perfect sync with my lifestyle and attitude."
Godrej will also put into motion an all-round marketing initiative to give Cinthol the visibility and reach it requires. The commercial shoot is set to happen next month and will showcase Roshan at his adventurous best.
Cinthol has earlier also featured Shahrukh Khan, Akshaye Khanna, Dino Morea and Imran Khan as brand ambassadors.
Page 1 of 1
Videos
Follow us on
Featured this week
Movie Stills of Rituparna Sengupta and Divya Dutta's Life Express
Movie STILLS
First Look Poster of Life Express
First Look
today's top stories
most read
emailed- Box Office: Khatta Meetha opens better in B&C circuits, Salt is average
- Box Office: Khatta Meetha nets Rs 230 million in opening weekend; Inception steady
- Box Office: Khatta Meetha slumps on Monday; Salt grosses Rs 78 million
- Eros to shift from AIM to London's main market post India listing; lines up 12 films
- Maa TV acquires Telugu satellite rights of 58 Warner Bros movies
- Reliance BIG Pictures to release three movies in August
- Leonardo DiCaprio's Inception leaves Angelina Jolie's Salt behind at box office
- Film industry to grow at 12.4% CAGR; to reach Rs 170.5 billion by 2014
- Reliance MediaWorks to distribute Today's Special in North America
- Disney launches Hannah Montana biggest fan contest
