Disney’s Magical Blu-ray Tour will feature first-look opportunities in each market including previews of Disney/Pixar’s Cars, as well as Disney’s Meet the Robinsons, and live demonstrations where consumers will get first-hand experience playing the interactive “Liar’s Dice� game from Pirates of the Caribbean: Dead Man’s Chest. The Mall Tour features six to 14 interactive stations, which will showcase all aspects of the Blu-ray Disc technology. A special mini theater will host hourly live presentations on Blu-ray high-definition technology. To date, Disney has released such hits as Pirates of the Caribbean: The Curse of the Black Pearl, Pirates of the Caribbean: Dead Man’s Chest, The Guardian, The Prestige and many more on Blu-ray disc.

“Our goal with the Disney Magical Blu-ray Tour is to reach as many people as possible and to help educate the consumers across all demographics. Our presentations and demo areas will hold something of interest for everyone, from kids and their parents, to older adults and teens. Even early adopters won’t be disappointed with the first looks of the bonus materials that we're rolling out for our future titles. Since high definition is for everyone, we made sure that the Tour elements reflected that as well," said Chapek.

Disney’s Magical Blu-ray Tour will continue through 23 December, 2007. Cities on the tour include Canoga Park, Costa Mesa, San Diego, San Francisco, Portland, Seattle, Minneapolis, Chicago, St. Louis, Washington DC, Long Island, Boston, Philadelphia, Indianapolis, Atlanta, Houston, Austin, and Phoenix.