Hollywood unveils anticamcording posters

MUMBAI: The Motion Picture Association of America, Inc. (MPAA) and the National Association of Theatre Owners (NATO) unveiled new anti-camcording posters to be displayed in US movie theaters. The posters are aimed at raising awareness among moviegoers and potential movie thieves that camcording in movie theaters is a federal offense.

Camcorded movies often appear online within days of a film’s theatrical release, triggering an avalanche of illegal downloads and the massive replication and distribution of bootlegged DVDs.

“More than 90 per cent of newly released movies that end up on the Internet or in street markets around the world can be sourced to a single illegally camcorded movie from a movie theater. With these posters, we want to remind would-be camcord thieves that they can face serious consequences for engaging in this illegal activity and remind moviegoers to report any suspicious activity to theater management,” said MPAA chairman and CEO Dan Glickman.

“Movie thieves are on notice that camcording in movie theaters is a crime. These new posters underscore our determination to stop illegal camcording in our theaters,” said NATO president and CEO John Fithian.

In 2005, President Bush signed the Family Entertainment and Copyright Act, which made camcording in a theater a federal felony and established stiff penalties for illegally obtaining, distributing and/or selling copies of films that have not yet been released outside of a movie theater. First-time violators can be sentenced to five years and fined up to $250,000.

During the long legislative process that produced the anti-camcording law in 2005, some members of Congress raised concerns that movie patrons should be made aware that recording movies is illegal. The MPAA and NATO agreed to produce and distribute posters that notify patrons of the crime of camcording in theaters, and to recommend strongly that exhibitors display these posters. Continuing that assurance to Congress, the MPAA and NATO have replaced the outdated poster from 2005 with

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