MUMBAI: BIG Pictures unveiled the marketing campaign for Paa. Paa and I the relationship activities started on 14 November and will go on till the release of Paa on 4 December, 2009.

Paa and I relationship activities took place at Oberoi Mall, Goregaon and Nirmal Lifestyle, Mulund in Mumbai on 14 and 15 November , where fathers and children got together to engage themselves in various activities and won Paa merchandise. These activities will go on every weekend till the release of the film at various other malls in the city, on 21 and 22 November  at Inorbit Mall and Phoenix Mill and on 28 and 29 November at Infinti Mall.   

Paa has been directed by R. Balakrishnan and stars Amitabh Bachchan, Abhishek Bachchan, and Vidya Balan among others.