Mumbai: BIG Music has partnered with RockeTalk to bring an interactive mobile experience to the fans of Farhan Akhtar.

After the release of the movie Luck BY Chance produced by BIG Pictures and Excel Entertainment on 30 January 2009, BIG Music announces the partnership with RockeTalk. With this movie, BIG Music has brought the movie and its stars to every handset.

RockeTalk is an application that users can download on their handset for free and experience various facets of the movie. They can read about the movie, browse through the images of the stars, join fans clubs of Farhan Akhtar & Konkona Sen-Sharma, as well as take part in contests.

To download the application one needs to long on to http://lbc.rocketalk.comfrom a GPRS enabled handset on the GSM network.

Speaking about the initiative, BIG Music & Home Entertainment CEO Kulmeet Makkar said, "With the movie's music having reached the top of the charts and with Farhan's ever-increasing fan base, we felt that we wanted to connect to the consumers innovatively. While the traditional means of advertising brings you the eyeballs, innovations in the digital space brings direct connect with the consumers. We wanted to reach out to the consumers and give them an opportunity to interact with the music and the actors of the film in their personal space."

RockeTalk CEO Ravi Kumar said, "We are delighted to work (on our pilot project for movie promotions) with BIG Music & Home Entertainment, a leader in adopting new technology. Together, we now begin a new era of interactive mobile entertainment to reach the masses globally – going far beyond old-school advertising, building a multi-media brand relationship with the masses. RockeTalk is the first multi-media entertainment company that leverages the social setting with engagement and active participation from the users. With RockeTalk's voice, video and picture capability, it is the next best thing to being there in person."

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