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Box Office Analysis

Superman Returns grosses $30 million

Businessofcinema.com Team

MUMBAI: IMAX Corporation and Warner Bros. Pictures announced that Bryan Singer's Superman Returns, which has grossed more than $388 million worldwide to date, continues to show strong legs in IMAX theatres through its 13th week. The IMAX 3D release, which has set multiple IMAX box office records, has now earned $22.7 million on 92 IMAX screens domestically and more than $7.5 million on 36 IMAX screens internationally. The IMAX release has now earned a worldwide total of $30 million with an impressive per screen average of $229,000.

 

"We are very pleased with the longevity of the film's performance in IMAX theatres. The immersive IMAX Experience has helped this terrific film continue to draw crowds thirteen weeks into its run," said Warner Bros. Pictures president of domestic distribution Dan Fellman.

 

"Superman Returns has been a huge hit in IMAX theatres throughout the entire summer. The strong legs provide a clear indication that audiences want to experience Hollywood event movies in the most powerful and unique way. We are encouraged by the ongoing positive reactions to the world's first live-action Hollywood feature with scenes converted into IMAX 3D," said IMAX Filmed Entertainment chairman and president Greg Foster.

 

IMAX theatres from New York to San Francisco are reporting strong results and high occupancy, with New York City's IMAX at AMC Loews Lincoln Square 12 and IMAX at AMC Loews Metreon 15 in San Francisco topping the North American list. The film is also performing very well in key international territories, with several IMAX theatres reporting record performances.

 

"Superman Returns is continuing to generate significant box office receipts throughout our international territories, demonstrating the universal staying power and appeal of The IMAX Experience. We look forward to delivering more IMAX and IMAX 3D features to the IMAX theatre network as the global appetite for this type of release continues to grow," said Warner Bros. Pictures president of international distribution Veronika Kwan-Rubinek.

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